Products

The “Xiaoyao No. 3” cigar from the Good Friends Monterey brand has followed a clear timeline from its debut to market launch. In 2022, it made its global premiere in Spain, capturing attention within the local cigar community with its distinctive branding and refined flavor profile. Following its global launch in 2023, it swiftly became one of the brand's most anticipated new releases in recent years. As an extension of the “Special Epicure” series, it carries distinct identity markers from its inception: The band design retains the iconic E emblem of its friend, Monterrey (this classic symbol embodies the brand's century-old cigar-making heritage and serves as a key identifier for consumers to recognize authentic products), while adding the special sub-label “Special Epicure No.3.” The word “Special” directly highlights its “special edition” positioning, while “Epicure” clearly indicates its affiliation with the brand's premium flavor series. while “No.3” clearly denotes the model number.

This dual-label design—featuring a primary label and a secondary label—not only visually distinguishes the “Xiaoyao No. 3” from other models in the series but also conveys its core attributes of “high quality and exclusivity” through its name. Consumers can perceive its exceptional positioning from the label alone, without needing to light it, laying a clear foundation for subsequent marketing and collection categorization.