Products

On October 7, 2019, the Cuban company Habanos held a grand product launch for Upmann “Onyx 56 Porcelain Jar” cigars in Cannes, France, which was not only a high-profile unveiling of this new product by the brand, but also marked a “limited edition classic ” officially to the normalization of the market. Tracing back to its origins, “Agate 56” initially debuted as a limited edition of Upperman cigars in 2015. With the ultimate selection of raw materials (selecting tobacco leaves from high-quality Cuban smoking areas that have been mellowed over a long period of time), exquisite hand-rolling technology, and rich flavor performance, it quickly won the hearts of cigar lovers around the world after its launch, and the market was far more than expected. The market has been much hotter than expected.

It was this “phenomenal” market feedback that made Habanos decide to upgrade it from a “limited edition” to a “regular edition” and launch it in a new form of “porcelain jar packaging”. “The birth of the ”Onyx 56 Porcelain Jar“ is not only a continuation of the reputation of the 2015 limited edition, but also a precise response to the needs of consumers. The site of the Cannes launch event also gave this new product a ”high-end, international" initial positioning, laying an elegant tone for its subsequent market promotion.