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In 2017, the King of the World brand launched the “Lebanon Region Limited Edition Duty Free Shop 20th Anniversary” cigar, whose core significance is to pay tribute to the important milestone of the 20th anniversary of the establishment of the Duty Free Shop at Beirut Rafik Hariri International Airport in Lebanon. Limited editions “commemorating a specific business milestone” are rare in the cigar industry, and this cigar is a “testament to the friendship” between the King of the World and the Duty Free Shop, as well as an acknowledgement of the role of the Duty Free Shop in the Lebanese cigar market for the past 20 years. The launch of this cigar is a "testament to the friendship" between King of the World and the Duty Free Shop, and a recognition of the role the shop has played in the Lebanese cigar market for 20 years - as an important supporting facility for Beirut's aviation hub, the store has not only served as a window to the culture of Lebanese cigars for tourists from all over the world, but has also been a long-standing provider of quality cigars from around the world for local cigar enthusiasts.

The King of the World chose to launch an exclusive limited edition at this juncture, not only to add a sense of ceremony to the commemoration by using cigars as a “cultural carrier”, but also to further amplify the significance of the Duty Free's anniversary celebration through the brand's influence, so that this commemoration transcends the realm of commerce, and becomes a topic of common concern for Lebanese cigar aficionados.